Belgrade is the capital of Serbia, and was the capital of former Yugoslavia. It lays on the banks of Danube and Sava rivers. It is the fourth largest city in the southeastern Europe. Its Serbian name translates to White city. Belgrade is one of the oldest cities in Europe, with archeological cites from 6th millennium BC. Belgrade’s wider city area was the birthplace of the largest prehistoric culture of Europe, the Vinca culture. Today it is one of the most vibrant cultural and educational hubs of Southeastern Europe.
O3ONE is an independent art project, initiated in 2004, active in domain of cultural production and contemporary visual arts.
O3ONE project is being realized in a gallery unique in its design and functionality, situated at an exclusive location, Andrićev venac, in the immediate centre of the city.
The mission the project’s founder, Nebojša Babić and his marketing agency Orange studio, intended for the project O3ONE, was to encourage development and experiment in modern art production, to support Serbian creative potential and to facilitate communication and exchange with art centres in the country and abroad.
With no paragons in the established art systems and with the aim to communicate with the widest audience, O3ONE was established as a unique communication platform within which the art becomes accessible to the public and it also extends the notion of what art is.
Since the beginning of its work, O3ONE hosted more than 200 exhibitions and a 100 different artistic events, it has established cooperation with the leading cultural institutions and the most prestigious manifestations in the city. With extraordinary dynamics of presentations and artistic exhibitions, with embracement of modern, faster pace of thinking and working, O3ONE put itself apart from the existing institutional artistic frameworks.
2008 O3ONE outdoor campaign can serve as an example of the successful action promoted on the streets of Belgrade and Serbia. Guided by the idea that billboards on our streets do not always have to serve the material world, O3ONE team gave them a whole new dimension. Indirectly, through humorous presentation of folk wisdom – proverbs and riddles, O3ONE billboards really caught the eye of the passers by. .
Since 2004, O3ONE has widened the scope of its work by initiating O3ONE production, which supported the realization of exhibitions of the artists Ilija Bašićević Bosilj and Dušan Jevtović.
Very important segment of O3ONE work is the B-link festival (Belgrade festival of new communications), which is happening once a year, continuously for the past four years now, and which promotes current achievements in domain of new communications.
During the past five years, O3ONE received numerous awards: Bizart award – for connecting art and business in 2007, TV Metropolis award for the gallery of the year 2005, Politika’s award for the best exhibition in the year 2007, (exhibition NEW DANDY, by Peđa Nešković), UEPS Golden acclaim for the best non-profit outdoor campaign in 2008, O3ONE calendars were awarded in 2007 and 2009, the project received the Disruption award in 2009, another award by Politika for the best exhibition of the year 2009(exhibition Little diary III, by Raša Todosijević), and an award for O3ONE & Raiffeisen Bank calendar for 2010.
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